A fragrance built on transformation, Rare Beginnings Eau de Parfum marks the newest scent from Rare Beauty, the global beauty brand founded by Selena Gomez. It opens with ripe pear nectar and creamy pistachio, unfurling into a heart of gardenia, jasmine and lotus before settling into vanilla bean, pink sugar and cedarwood. What emerges is a deliberate arc, bright and blooming at first, then warm and lasting for up to 12 hours. Inspired by the timeless symbolism of Greek mythology, the campaign encapsulates the spark before change…the instant that an encounter shifts everything; RareBeauty.com.

Words Emma Gallagher