Building multiple globally renowned companies from the ground up, Regina Tseikhinis one of the most respected names in the beauty industry.
A trailblazing beauty industry entrepreneur with more than 20 years of experience building, launching and growing brands across retail, e-commerce and Amazon, Regina Tseikhin founded The Beauty Box in 2005 as a luxury beauty supply and apothecary in the heart of West Hollywood, California. Recognizing early that the future of retail would extend beyond the traditional storefront, she launched the company’s online business that same year, giving customers access to a selected mix of high-end beauty products from the U.S. and Europe.
Since then, she’s expanded the business into a leading beauty retailer on Amazon, combining hands-on brand management with digital strategy, content development, advertising and marketplace expertise. Her ability to identify opportunity, understand consumer behavior, and position products for long-term growth has helped brands improve visibility, increase sales, and achieve consistent year-over-year results.
An entrepreneur at her core, she also co-founded Hello Day, a luxury women’s athleisure brand; and Brush Clean Pro, an instant, no-rinse makeup brush cleaner. Through these endeavors, she remains closely involved in product development, marketing, operations, and growth strategy. “I’ve worked hard to earn my position, but I never want my success to make others feel smaller,” she says. “I want them to feel motivated, valued and reminded that strength and kindness can exist together.”
Giving back is an important part of her life, and she values the opportunity to support causes that make a difference including St. Jude Children’s Research Hospital, Ride2Revive, Big Dog Ranch Rescue, Place Of Hope, the Mystic Force Foundation, the SPCA, Angels For Humanity, Ladies & Lamborghinis and causes that support veterans, among many others.
Looking toward the future, she plans to continue helping beauty brands grow on Amazon and beyond while developing her own brands, expanding reach, and creating lasting value in a constantly evolving industry. “No matter how busy things get, I always strive to not lose sight of the bigger picture,” she says. “Success means building something meaningful, staying true to who I am, and helping the people around me grow.”; TheBeautyBox.com; HelloDay.us; BrushCleanPro.com.
Words Kaya Baez | Photo Mariann Marinberg