Founded in 1921, Gucci continues to draw from its birthplace of Florence, the city of perpetual spring, whose name derives from the Latin word for “to blossom.” In its latest Cruise Collection, the influence of the city’s rich history is a playful mélange, ranging from the minimal to the maximal. Expertly treated brocades, jacquards, silks, and velvets are opulently utilized; lace is layered, strass-embellished, and richly embroidered. The linking motif of the GG Monogram moves through the collection, while the graphic single G is reinvented, stamping its mark on belt buckles, inlays, and the heels of shoes. A silhouette with a strongly structured shoulder, exaggerated and oversized, is also lean, long, and winding, slipping from day to night. the brand’s leatherwork heritage is further explored in a new high-jewelry collection drawing inspiration from archival Pomellato designs from 1984, where leather, gold, and pavé diamonds are brought to life through meticulous artistry. Since its inception, the Gucci world has always been cinematic in its scope, stylized, sumptuous, character-driven and individually adaptable to the times; Gucci.com.

Words Emma Gallagher